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Balli Steel Reports European Steel Markets Cushioned From Price Correction By Weak Euro

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Balli Steel, one of the world’s largest privately owned independent commodity traders, highlights that European steel markets have been cushioned from the effects of the recent downturn in global steel prices due to the weakening Euro. Balli Steel’s research shows that steel prices in US Dollars fell by approximately 20% between their peak in mid April and May 2010. However, the weakening of the Euro against the Dollar over the same period meant that the relative decline in steel prices was only 3.3% in the Eurozone.

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The weakening of the Euro against the dollar has enabled steel producers in Eurozone markets to continue exporting steel for a longer period of time as well as discouraging domestic consumers from importing steel from elsewhere.

However, Balli Steel pointed out that the real demand for steel across the European market remains sluggish. With government spending both directly and indirectly impacting on steel demand, the widespread budget cuts and austerity measures being taken in countries such as Spain, Italy, Germany, France and the UK has led to a significant reduction in demand.

Nasser Alaghband, CEO of Balli Steel commented: “The weakening Euro has acted as a lifeline to European steel producers, making them more competitive to importers whilst being able to fight off competition from overseas. This trend may continue for some time, however, with falling demand there is a real need for production to be checked if prices are to be maintained. We have already seen a number of producers idle their mills in recent weeks and we expect this to pick up momentum, especially as the traditional summer holiday season approaches.”

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Balli Steel Reports Surge In Production Leads To Dramatic Fall In Chinese Steel Prices

Balli Steel, one of the world’s largest privately owned independent commodity traders, has highlighted that a surge in Chinese steel production since the beginning of 2010 has led to the recent dramatic decline in steel prices from their peak in early April.

Figures from the World Steel Association show that approximately 158 million tonnes of steel were produced in China during the first quarter of the year. In addition, steel production peaked at 55.4 million tonnes in April 2010, a 27% increase on April 2009, representing the highest amount of crude steel that China has ever produced in a single month.

This dramatic surge in production has led to a corresponding decline in steel prices over the past six weeks. In January 2010, Chinese steel prices were approximately $500 per tonne, rising to a peak of $700 per tonne in early April. However, overproduction has led to prices falling back to $550 per tonne by mid-May.

As China is by far the single largest steel producer in the world, accounting for approximately 47% of global production in 2009, this overproduction of steel and the corresponding decline in prices have had a significant effect on the global market.

Balli Steel emphasised that what happens next to the area’s steel prices will be dependant on how quickly China can cut its production and estimates that the country needs to reduce its output to approximately 40-45 million tonnes per month by July in order to maintain stable pricing.

Gianpiero Repole, Business Development Director of Balli Steel comments: “The Chinese steel market remains a strong prospect for the medium and long term with the country’s growing economic dominance in the region ensuring that there will be an ongoing demand for steel. What we are currently experiencing is short term timing difficulties with sharply rising prices at the beginning of the year leading to a surge in production, ultimately resulting in over production and falling prices.

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Balli Steel Reports Global Steel Market Experiencing Sharp Rises Since Chinese New Year

Balli Steel, one of the world’s largest privately owned independent commodity traders, highlights that steel markets across the globe have experienced sharp price rises since mid- February 2010. The first six weeks of the year had seen a flat market with the majority of commentators believing that prices would most likely fall back to November 2009 levels, however conversely, prices started to rise sharply coinciding with Chinese New Year (14th February).

Balli Steel reports that the price has largely been driven upwards by restrictions in the availability of raw materials and by steel mills maintaining a tighter control over supply. Balli Steel anticipates that prices are likely to continue to rise in the short term, however, there is the possibility that the market may start to show signs of fatigue in the third quarter, especially if the steel mills fail to retain supply restrictions.

Balli Steel reports that prices have risen by approximately US $200 per tonne since the start of the year regardless of their base level, equating to increases of approximately 35-40%.

Nasser Alaghband, CEO of Balli Steel commented: “Contrary to the views of most commentators at the beginning of the year, we have seen a strong rally in steel prices over the past six weeks, albeit based on relatively thin trading volumes. We anticipate that prices are likely to grow more conservatively over the rest of the year, although prices may come under pressure in the third and fourth quarters if steel mills decide to increase production.”

Although steel prices have risen across the board, there remain significant regional market variations. The Chinese market remains key, accounting for significant global demand and over 50% of worldwide production, however despite surpluses, China has not been an aggressive exporter. Elsewhere in the Asian market, demand from India has also remained very strong with significant imports made in the first quarter of 2010.

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Balli Steel Expands Further Into Asian Steel Markets With The Appointment Of Gianpiero Repole

Balli Steel, one of the world’s largest privately owned independent commodity traders, has furthered its expansion plans into the Asian steel market with the appointment of Mr Gianpiero Repole as Business Development Director. Gianpiero joins Balli Steel from Noble Commodities where he held the position of Executive Vice President of Steel in Hong Kong.

Gianpiero’s appointment is part of a strategic move by Balli Steel to strengthen its operations in the increasingly significant Asian steel market with a specific focus on China which now accounts for approximately 50% of both world steel production and global consumption.

Gianpiero has pan-Asian experience of the steel market and an extensive network of contacts which spans the region. He will spend a considerable amount of time travelling across the company’s network of offices and will be constantly promoting the business in both established and new markets. Gianpiero will also focus on increasing Balli Steel’s share of the flatroll trading market and looking at ways of maximizing revenue across the company’s Asian operations.

Vahid Alaghband, Chairman of Balli Group, commented: “We are very pleased that Gianpiero has joined Balli Steel as his experience and contacts will be invaluable to us as we look to expand our trading operations across the Asian markets. We see a number of strong opportunities for Balli Steel in the region over the next 18 months and believe that we are now well positioned to capitalise on these prospects.”

Gianpiero Repole commented: “My new role at Balli Steel is an exciting challenge, which brings with it countless opportunities to promote the company’s operations across Asia. My appointment coincides with a considerable strengthening in the Chinese steel market as both production and consumption levels continue to rise.”

Figures from the World Steel Association show that crude steel production in China increased by 5.4% year-on-year in August 2009, whilst global production declined by 18.1% over the same period.

Balli Steel estimates that Chinese steel production already stands at over 400 million tonnes in the first seven months of this year compared with 560 million tonnes during the whole of 2008 and only 200 million tonnes as recently as 2000. Increased supply has enabled China to become one of the leading exporters of steel, joining the ranks of the EU and Japan, with exports exceeding 20 million tonnes.

Nasser Alaghband, Director of Balli Steel commented: “The fortunes of the Asian and GCC steel markets have reversed over the past 20 years. In the 1990s and early 2000s the Middle East steel market was booming, however, now it is the Asian markets, led by China that has a dominant global position, whilst the Middle East markets remain subdued. We expect this trend to continue as the Chinese and Indian economies expand and we have already identified a number of key opportunities for Balli Steel across the region.”

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Balli Steel Warns Russian Steel Market Continuing To Face Challenging Conditions

Balli Steel, one of the world’s largest privately owned independent commodity traders, has warned that despite the bottoming out of the global steel market, the Russian market will continue to face challenging conditions for the next 12 to 18 months. Speaking at Metal Bulletin’s 7th Russian Steel Summit in Moscow, Nasser Alaghband, Director of Balli Steel, outlined that the strengthening Rouble and the impact of the annual Iron Ore negotiations could weaken the competitiveness of Russian producers.

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According to Balli Steel, the Russian Steel market has undergone considerable growth and wide scale transformation over the past decade with gradual modernisation of plants and production facilities. Russia is able to take advantage of abundant natural resources and competitive labour costs to produce steel on the lower side of the cost curve and has established a strong position as the 4th largest producer of steel in the world.

Balli Steel highlighted that the downturn in global steel prices has not been easy for the majority of Russian producers to absorb, with many in the midst of extensive capital investment initiatives on plant modernisations and new acquisitions.

Steel consumption appears to be down by 40% year-on-year, with Russia’s largest steel company, Severstal, expecting domestic demand to fall by 25% in 2009. Balli Steel anticipates that domestic demand will remain low as the country heads towards its first recession for 10 years.

However until very recently the decline in domestic steel demand was offset by export growth, with the weak Rouble, which had declined by as much as 36% against the Dollar in the previous year, making Russian Steel an attractive proposition to importers. However, in the last month, the Rouble has undergone a substantial appreciation which has put considerable pressure on the export prices. The profit margins for many of the Russian Mills have begun to shrink, with most producers now operating at close to cost. As a result, any further strengthening of the Rouble would put increasing pressure on Russian steel exports.

Nasser Alaghband, Director of Balli Steel commented: “Global steel prices have shown signs of recovery in recent months. However, whilst price improvements have been promising, steel has not recovered as well as some precious metals or energy commodities. We believe that steel prices will increase further amidst the global economic revival, although the recovery will not be smooth or uniform and individual markets, such as Russia, will continue to react differently to both domestic and international factors.”

About Balli:
Balli Steel is part of Balli Holdings, is a large private, multi-national corporation, chaired by Vahid Alaghband. The company is headquartered in London, but has offices in Dubai and other key business hubs around the world.

Balli was established in 1982 and operates a number of affiliated companies specialising in commodity trading, industrial, real estate and private equity with operations in over 20 countries. Together with its affiliated companies, Balli employs over 2,000 people worldwide.

Balli Steel is the company’s principal operating subsidiary, and is one of the largest independent traders of steel in the world. Balli Steel provides raw materials and steel to a number of market segments including steel mills, steel service centres, pipe and tube makers, the oil and gas industry and other designated end-user segments such as the packaging products industry.

The company’s real estate operations currently have are invested in a significant property portfolio comprised of over 900,000 sq ft of property under development with a Gross Development Value of some $800 million, and an additional 2 million sq ft and a GDV of almost $2.5 billion in the pipeline.

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Balli Steel, One Of The World’s Largest Privately Owned Independent Commodity Traders, Forecasts Economic Recovery In Five Phases

Balli Steel, one of the world’s largest privately owned independent commodity traders, has forecast that the global economic recovery will sequentially occur in five phases, with increased demand for steel in each sector acting as a barometer or indicator of such recovery.

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Balli Steel highlights that global annualised steel production this year is forecast to be 1.1 billion tonnes, down on last year’s record 1.3 billion tonnes, but significantly higher than the 800 million tonnes recorded in 2000.

Balli considers the steel markets of North America, Europe and the Gulf Co-operation Countries (GCC) the hardest hit by, not only the credit crisis, but by overstocking and speculation on future prices. Balli expects the market in the GCC economies to see a gradual improvement while North America and Europe will experience continued problems. Forecasts indicate that Japan and South Korea will also continue to face economic challenges since their industries are more dependent on Western Europe and North America.

Vahid Alaghband, Group Chairman of Balli Steel, said: “The credit crunch and global economic downturn has had a ‘Tsunami Effect’ covering all key economic sectors: steel and other commodities, property, automotive, capital goods and finance. At present steel producers are operating only at around 50-60% of their capacity. We consider the implementation of government driven stimulus packages, which will see significant public sector investment in civil engineering and infrastructure projects, will procure the first phase of the global economic recovery.”

Balli Steel considers that the second phase will be characterised by a gradual recovery of the housing market that is expected to begin in Q4 2009, and which will be led by key cities such as London, New York, Singapore and Hong Kong.

Vahid Alaghband observed: “With prices down by up to 40% in certain markets, overnight interest rates at the near zero level, and yields at up to 10%, property has become a good long term investment again. With supply at a record low we expect the market to grow steadily through to beginning 2010 and well into 2014. The return to the market of competitive mortgages will prove a further boost.”

Phase three of the recovery will be characterised by increased demand for products that rely on unsecured loans and consumer-credit. Balli Steel calculates that the retail, white goods and automotive industry will begin to see a return to recovery to begin around Q2 2010.

Balli also expects a recovery of the global shipbuilding industry, providing a major boost to steel traders, in the first quarter of 2011, marking the return to more normal international trading patterns and leading the fourth phase of the global recovery. The fifth phase will be a return to more normal investment in capital goods by producers as they gain confidence in the state of the world economy.

“We are by no means out of the woods yet and there is a lot of pain ahead of us in 2009 and 2010. But in the last few weeks as I speak to business counterparts the general consensus appears to be that we are no longer in a state of uncontrolled free-fall and we are at or close to the bottom in a number of markets”, said Vahid Alaghband.

About Balli:
Balli Holdings, is a large private, multi-national corporation, headquartered in London, but with offices in Dubai and other key business hubs around the world. Balli was established in 1982 and operates a number of affiliated companies specialising in commodity trading, industrial, real estate and private equity with operations in over 20 countries. Together with its affiliated companies, Balli employs over 2,000 people worldwide.

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